Designing the Key Art
Learn how to design an effective movie poster that will reel your fans in, help you raise awareness in your film, and get a distribution deal.Designing the Key Art
Developed by Jason Tomaric, FilmSkillsABOUT THIS LESSON
First impressions, as the old cliché goes, are lasting. This couldn’t be more true than when talking about the movie poster. The movie poster is only one component of the marketing campaign and relies heavily on the “key art” for the film. Key art is the visual motif that defines the entire marketing look and feel, including images, fonts, and the color palette. The key art is used everywhere from social media ads to movie posters and is the first and most important marketing tool in gaining the interest of audience members, distributors and producers. In this module, you will learn techniques for designing effective key art.
WHAT YOU WILL LEARN
- How to design great key art
- How to adapt key art for disctibution across print and social media
- Design guidelines for posters
- The psychology of design
- How to hone your marketing message
ABOUT THE LESSON AUTHOR
Jason Tomaric
Director, Cinematographer Los Angeles, CaliforniaJason J. Tomaric is an Emmy, Telly, and CINE Award-winning director and cinematographer of four internationally-distributed feature films, dozens of national television commercials, music videos, and the largest film training content library in the world, published author of 8 books - used in many top universities, and creator of AccuSkills.com, an industry-changing learning management platform.
Jason has worked in Los Angeles and around the world in over 20 countries. His clients include Disney, NBC/Universal, National Geographic, McDonald’s, Toyota, Scion, Microsoft, and Paul Mitchell, with narrative work screened at Sundance, Slamdance, and South by Southwest film festivals as well as on Netflix and on all broadcast networks.
Jason has taught and/or guest lectured at some of the nation's most prestigious film schools including UCLA, Columbia College, John Carroll University, Kent State University, San Francisco State, University of Notre Dame, and numerous film festivals.
Jason has written eight industry-defining books, all sold in bookstores, and used in film schools around the world. The American Society of Cinematographers hails Jason's books - "There are no wasted words in Tomaric's tome, which concisely summarizes each facet of the director's craft. It's difficult to think of a step in the process that Tomaric fails to address."
Jason’s DVD training series on Hollywood film production have trained filmmakers in over 40 countries, with distributors in Europe, Hong Kong, New York and Australia.
In 2010, Jason launched FilmSkills, which combines the world’s largest film training video library with his proprietary learning management system. Adopted by 47 universities within the first year, FilmSkills is now the leading industry-standard training solution for motion picture and television production.
In 2015, Jason launched AccuSkills.com, an industry-changing learning management platform that bridges the gap between academia and industry.